William Raveis Real Estate, Mortgage & Insurance

Background:

Eight months ago, William Raveis Real Estate, Mortgage & Insurance approached us to help elevate their social media presence. Although they had an established following of 20K on Facebook, their content strategy wasn’t effectively highlighting their breadth of services—spanning luxury real estate listings, mortgage solutions, and insurance offerings.

They needed a cohesive approach to showcase their expertise, attract more qualified leads, and ultimately increase inquiries and conversions.

Challenges:

• Fragmented Brand Image: Their posts covered various services (real estate, mortgage, and insurance) without a unified look or message, making it hard for followers to understand the full scope of what they offered.
• Low Engagement: Despite having 20K followers, the page wasn’t seeing many likes, comments, or shares. This limited the organic reach of their posts.
• Limited Educational Content: While they occasionally posted listings, they rarely shared home-buying tips, mortgage advice, or insurance insights—key topics that potential clients often look for.
• Missed Targeting Opportunities: Their ads weren’t leveraging audience segments (e.g., first-time homebuyers, luxury property seekers), leading to wasted ad spend and minimal lead generation.
• Slow Response Times: Questions and comments on listings or services weren’t being addressed promptly, reducing trust and missing chances to convert interested viewers into clients.

SEO Strategy:

1/ Establishing a Consistent Brand Voice & Look

• Developed a Style Guide: We created a unified design framework—fonts, colors, and imagery guidelines—to ensure every post was instantly recognizable as William Raveis.
• Professional Visuals: Commissioned high-quality photos and short videos showcasing properties, along with polished graphics for mortgage and insurance topics.
• Unified Messaging: We refined the brand’s tone to be informative yet approachable, bridging the gap between the luxury real estate market and everyday mortgage or insurance needs.

2/ Enhancing Content with Storytelling

• Property Spotlights: Rather than just posting photos, we told the “story” of each home—highlighting architectural features, neighborhood perks, and lifestyle benefits.
• Client Success Stories: Featured real clients who found their dream home or benefited from custom mortgage solutions, adding authenticity and social proof.
• Expert Tips and Insights: Shared weekly posts covering home-buying advice, mortgage rate trends, and insurance FAQs to position William Raveis as a trusted resource.

3/ Expanding Reach with Targeted Advertising

• Tailored Facebook Ad Campaigns: We segmented audiences based on interest in luxury real estate, first-time homebuying, or insurance topics, ensuring each ad spoke directly to that group.
• Remarketing Strategy: We showed ads to people who had viewed property listings or mortgage pages on the website, reminding them of available services and encouraging them to reach out.
• Seasonal & Event-Based Promotions: Timed campaigns around key homebuying seasons (e.g., spring market) and special events (like open house weekends) to drive both online traffic and in-person visits.

4/ Measuring Success and Continuous Optimization

• Monthly Performance Reviews: Used Facebook Insights and third-party analytics to track post engagement, reach, and lead generation.
• Ongoing Content Tweaks: Adjusted posting schedules, creative formats, and ad targeting based on real-time engagement metrics and audience feedback.
• Responsive Community Management: Implemented faster response protocols for comments and messages, ensuring inquiries were addressed within hours—not days.

Results:

• Follower Growth: William Raveis grew from 20K to 36K followers in just eight months—a notable increase that broadened their audience.
• Higher Engagement: Likes, comments, and shares rose by over 70%, reflecting a deeper connection with both potential and existing clients.
• Enhanced Brand Perception: Consistent branding and informative posts helped solidify William Raveis as a trusted, full-service provider for real estate, mortgage, and insurance needs.
• Increased Lead Generation: Targeted ads and remarketing efforts led to a significant uptick in direct messages, phone inquiries, and website form submissions—ultimately driving more closings and policy sign-ups.
• Improved Response Times: With a dedicated community management plan, they successfully reduced average response times, boosting customer satisfaction and trust.

Top Facebook Posts

Here are some standout posts that exemplified our approach. Each one highlights a unique facet of the campaign:

• https://www.facebook.com/share/v/15uRBupH6n/
• https://www.facebook.com/share/p/15e5mSAWsq/
• https://www.facebook.com/share/p/15w99CZijj/
• https://www.facebook.com/share/p/18qwnUiwHB/

Conclusion

William Raveis Real Estate, Mortgage & Insurance transformed its social media presence in under a year by adopting a cohesive branding strategy, sharing informative content, and using data-driven ad targeting.

The jump from 20K to 36K followers underscores the impact of a well-executed social media plan—one that not only increases numbers but also deepens audience trust and drives real business results.