Jani-King | The King of Clean

Background:

Six months ago, Jani-King, a well-known cleaning service, came to us to improve their social media. Even though they were an established brand, their Facebook page had just 1,500 followers, and people weren’t engaging much with their posts. Their content was inconsistent, and they were struggling to turn followers into real customers.

Our goal was to help Jani-King grow their social media, engage more followers, and get more business.

Challenges:

• Low Engagement: Not many people were interacting with their posts.
• Inconsistent Posting: Content wasn’t being posted regularly, so their visibility took a hit.
• Lack of Brand Personality: The posts didn’t really have a unique voice or tell a story.
• Limited Interaction: There wasn’t much response to comments or messages.
• No Paid Strategy: Organic reach was fine, but they weren’t using paid ads to help things along.

SEO Strategy:

We created a detailed plan to solve these problems and help Jani-King grow their online presence.

1/ Improving Content

• Content Calendar: We created a schedule so that posts were shared consistently. This calendar mixed educational content, promotions, and fun posts.
• High-Quality Visuals: We added better photos, videos, and customer testimonials to show off Jani-King’s cleaning skills.
• Behind-the-Scenes: We shared behind-the-scenes looks at how Jani-King works, making the brand feel more human and trustworthy.
• User-Generated Content: We encouraged customers to share their own experiences, which helped to show real-life success stories.

2/ Boosting Engagement

• Prompt Interaction: Every comment and message was answered quickly to show that the brand cares.
• Interactive Content: Contests, quizzes, and simple polls were introduced to invite more participation.
• Community Features: Posts were tailored to invite feedback and share success stories, fostering a sense of community.

3/ Regular Scheduling

• Consistent Content Schedule: We set up a schedule to post consistently 4-5 times per week, ensuring followers had regular content to stay engaged.
• Optimized Timing: Posts were timed to align with when followers were most active, increasing the chance of immediate engagement.
• Reliability: Consistent updates helped build trust and anticipation among the audience.

4/ Monitoring and Adaptation

• Data-Driven Insights: We tracked post performance with Facebook Insights to see which types of content worked best.
• Quick Adjustments: Based on real-time data, we fine-tuned the content strategy to better match audience preferences.
• Feedback Loop: Constant listening to audience feedback helped us adjust messaging and visuals promptly.

Results:

• Follower Increase: Grew the page from 1.5K to 6.1K followers—a 306% boost.
• Enhanced Interaction: Post engagement saw a 45% increase with more likes, comments, and shares.
• Expanded Reach: Overall post visibility increased by 120% due to a mix of organic and paid strategies.
• Quality Leads: The targeted ads helped attract new, interested customers.
• Stronger Brand Presence: Jani-King now stands out as a reliable and friendly leader in the cleaning industry.

Top Facebook Posts

Here are some posts that made a big impact:

• https://www.facebook.com/share/p/1BbQugibxH/
• https://www.facebook.com/share/p/1HnFL71x15/
• https://www.facebook.com/share/p/1DjDziBrUM/
• https://www.facebook.com/share/p/15NEiDFgQe/
• https://www.facebook.com/share/p/1BnteYDrDp/

Conclusion

Engaging content, consistent posting, and strategic paid campaigns helped Jani-King grow its audience significantly in just six months. The increased engagement and visibility have really solidified their reputation as a leader in the cleaning industry.

As a result, they’re now attracting more high-quality leads and building lasting relationships with customers.