Noland’s Roofing

Background:

Noland’s Roofing, a trusted local family-owned business serving Clermont, Bradenton, and Orange City, FL, approached us with a significant opportunity. Despite their stellar reputation and years of quality service, their social media presence did not fully reflect the professionalism and expertise they delivered on every project. With only 974 followers on Facebook, they were missing out on engaging potential customers actively seeking roofing solutions.

The goal was clear: revitalize their social media profile to build local authority, boost engagement, and convert digital interactions into real-world inquiries.

Challenges:

• Inconsistent Posting: They didn’t post regularly, so followers weren’t always up to date.
• Basic Visuals: The images were simple and didn’t really show off the quality of their work.
• Lack of Educational Content: There were few posts that helped homeowners understand why regular roof care is important.
• Weak Calls-to-Action: Posts didn’t encourage people to message or visit their website.
• Slow Engagement: Comments and questions often went unanswered, missing chances to build relationships.

SEO Strategy:

1/ Showcasing Quality Work

• Before & After Shots: We shared photos comparing old roofs with their new, well-installed ones.
• Detailed Images: Close-up photos highlighted the care and precision in every job.
• Consistent Visuals: We added simple, branded touches to every image so they stood out.

2/ Sharing Helpful Information

• Roofing Tips: Weekly posts offered advice on roof maintenance and signs of damage.
• FAQ Posts: We answered common questions about roof repairs, insurance, and more.
• Fun Facts: “Did you know?” posts shared interesting tidbits about roofing to spark conversation.

3/ Connecting with the Local Community

• Local Project Highlights: We shared posts that featured local projects, making the content relatable.
• Targeted Ads: Boosted posts reached homeowners in specific neighborhoods and zip codes.
• Seasonal Posts: We timed content around weather changes to emphasize the need for roof checks.

4/ Engaging with Customers

• Customer Reviews: Real testimonials built trust and showed how happy clients are with their work.
• Quick Replies: We set up faster response systems to ensure comments and messages were answered promptly.
• Clear CTAs: Posts included simple prompts like “Message us for a free inspection” to encourage direct contact.

Results:

• Rapid Follower Growth: Noland’s Roofing grew their followers from 974 to 3.9K in just 4 months.
• More Engagement: Likes, shares, and comments increased as posts became more informative and engaging.
• Boosted Inquiries: The improved social media activity led to more direct messages and calls from potential customers.
• Stronger Local Presence: Their social media now clearly shows the quality and reliability they offer in every roofing project.

Top Facebook Post Example

Here’s one of the posts that really worked well for Noland’s Roofing:

• https://www.facebook.com/share/p/1Bjup7r6eE/
• https://www.facebook.com/share/p/163kPAXB1k/
• https://www.facebook.com/share/p/1CH1WgAWQf/
• https://www.facebook.com/share/p/1H4rMV8aiY/
• https://www.facebook.com/share/p/1EJgLX7CRi/

Conclusion

In just 4 months, Noland’s Roofing transformed their social media presence by focusing on clear visuals, helpful content, and strong community engagement. This new approach not only grew their follower count but also built a stronger connection with local homeowners.